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Samsung – Can’t Stop
R/GAUnited States
Engaging
Production / ProfessionalTeam
Marc Mathieu, Jesse Coulter, Kristin Harrer, John T Field, Monique Nanclares, Kyle Lazarus – Samsung Team
Chris Northam, Eric Jannon – Group Executive Creative Directors
Tristan Kincaid, Trevor Eld, Qian Qian, Thibault Gerard, Katie Facada, Bruno Nakano, Cesar Marchetti, Jenny Wu, Eugene Ahn – Creative Team
Helder Santo, Chad Wilson, Ben Kravitz – Client Services
Karl Lunan, Maria Jesus Pesara – Production
Adam Housman, Frank Yandolino, Andres Pagella, Ignacio Tischelman, Jin Sung Yoo, Lambert Torres, Pablo DiStefano, Pablo Roulet, Nahuel Lema, Nicolas Schteinschraber, Pablo Muratore, Joe Wanko, Brian Kuzma – Technology
Michael Piccuirro, Scott Kundert – Prototyping
Jodha Kandola, Kevin Geruldsen – Quality Assurance
Marc Maleh – Data Science
Shashank Raval, Olya Mikhaliova – Experience Design
Chris Simms – Director, Hound
Diplo/Mad Decent – Music
Overview
Fitness devices usually target athletes. Samsung wanted to change that with Move: a collection of fitness devices for everyday people. To engage consumers, we created “Can’t Stop”: an exclusive mix that only plays when you move.
The mix—by sought-after music producer Diplo—plays as long as the mobile site detects movement via your phone’s GPS and accelerometer. To hear the whole mix, you have to move for 30 minutes straight. Jump, run, dance, pogo—we don’t discriminate. Just don’t stop.
