MSNBC Digital Eco-system



Production / Professional


Worldwide Chief Creative Officer: Gaston Legorburu, Creative Director: Christian Waitzinger, Experience Design Lead: Christina White, Visual Design Lead: Gunnar Kiene, Experience Designer: Cass Crockatt, Art Director: Jack Butcher, Strategy Lead: Justin Barkhuizen, Social Strategy: Stevie Dove, Content Strategy Lead: Marc Chelius

Project Description

MSNBC isn’t looking to be everything to everyone. They have a progressive agenda and needed a stronger digital presence to further it. Our work was driven by a unique insight: MSNBC viewers care about issues, not just headlines. Issues inspire people. Issues drive community. By unifying the site with their TV, blogs and social feeds, there was already a community for us to mobilize. We created the new as THE hub for progressive people to come together…and “To Move Matters.” The proof: visitors increased by 452% and page views have gone up 1818% since the launch of the site.


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