A Re-design of Shopping Experience to Leverage Consumer Showrooming Behaviors

IIT, Institute of DesignUSA


Concept / Student


Associate Professor, Anijo Punnen Mathew; Students, Thomas Brandenburg, Paula Falco, Xinli Lin, Paul Sheetz; IIT Institute of Design

Project Description

Based on our research we want to improve search, education and discussion of the in-store shopping experience. Though our project is focused on wine it could be applied to other areas of the groceries stores and beyond. We also foresee that if we gained a sizable number of users the shared collected data would become more valuable to the users and to retailers. Our projects is an attempt to show increased potential of showrooming.

As a final deliverable, a prototype, proof of concept was installed at 2014 ID Strat Con conference.


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