100 Years of Design

“100 Years of Design” is a microsite created by Second Story to celebrate AIGA’s centennial and the profound impact of American design on our culture, bringing to life exemplary works from AIGA’s digital archives, insightful interviews with leading designers, and significant moments from the organization’s history. These elements are woven into narratives to present how design informs, connects, delights, influences, and assists us.
The experience also encourages visitors to join a dynamic conversation about the role design plays in our daily lives, creating a living archive that highlights our culture’s understanding of how and why good design works.