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Audrey Liehn
Jul 25, 2016
The Future of Optimizing

Today we would like to introduce you to our second category of the IxDA Awards called “Optimizing”. Which specific challenges can be solved by optimized interactions in a country like India? And from a broader perspective – how can efficient daily activities change the life of everyone?

Thanks to our 2016 Jury members Leisa Reichelt, Head of Service Design and User Research of Digital Transformation Office, and Sudhir Sharma, Founder of INDI Design and Chief Editor/Publisher of the POOL Magazine, who shared their opinion on how they understand the category.

The Future of Optimizing:

You can also take a look at the finalists and winners in the 2016 „Optimizing“ category here:

If you have any questions, please don’t hesitate to contact us at:
[email protected]

If you are ready to submit your work, go to:

until September 5th, 2016 at 11:59pm Pacific Time (USA).

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Interaction Awards is an initiative of the Interaction Design Association (IxDA), a global community of over 100,000 individuals worldwide dedicated to the professional practice of Interaction Design. Find out how to join your local group and get involved at

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