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Jennifer Bove
Sep 20, 2011
Interaction Awards Profiles Matt Jones

For the third profile in our series on the Interaction Awards Jury, we’ve talked to London-based designer Matt Jones. Matt has been designing digital products and services since 1995. Creative director for the launch of BBC News Online, he co-founded and designed, a service for frequent travellers since sold to Nokia. Between 2003-2005, he worked at Nokia on areas as diverse as tangible/ physical interfaces and the human experience of play. He is now Principal at BERG, a design and invention company in London. He originally studied Architecture, has written on interaction design, amongst other things, for 10 years at and teaches on the Design Interactions course at the Royal College of Art.

We asked Matt two questions, and here’s what he had to say:

1- What is your favorite product, digital or otherwise, to use, and why?
It’s a toss up between fibre-tip pens, computers, or shoes.  Fibre-tip pens are the most direct, enjoyable way I’ve found to get thinking into the world. Computers are the most frustrating but powerful way I’ve found to do so, and I can think of nothing better than finding a really good pair of running shoes or walking boots.

2 – When do you first remember thinking of yourself as a designer?
Probably when I was 14 and had a job in a printers.

You can learn more about Matt and his work at BERG at

The Interaction Awards are open until September 22, and will be celebrated at Interaction|12 in Dublin in February 2012. Find out more, read about our other jurors, and submit your work!


Interaction Awards is an initiative of the Interaction Design Association (IxDA), a global community of over 100,000 individuals worldwide dedicated to the professional practice of Interaction Design. Find out how to join your local group and get involved at

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