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Jennifer Bove
Sep 19, 2011
Announcing Google as Lead Sponsor of Interaction 12 Conference and Founding Sponsor of the Inaugural Interaction Awards

The Interaction Design Association (IxDA) today announces that Google will be the founding sponsor of the inaugural Interaction Awards and the Diamond Sponsor of the Interaction 12 Conference in Dublin, Ireland in February 2012.

 This partnership with IxDA demonstrates Google’s commitment to excellence in interaction design and their support of the global interaction design community. Their support further underscores the importance of the interaction design discipline inside of Google and demand for interaction design talent throughout the world.

“Interaction design is at the heart of Google’s mission to make sure our users have the very best experiences we can provide,” said Irene Au, Director of User Experience at Google. “Supporting these initiatives is important to Google, and we’re thrilled to be among the first companies celebrating and supporting IxDA’s international efforts.”

Through the conference, IxDA provides an opportunity for interaction design professionals to come together to learn and share the practice and theory of interaction design from around the world. Through the inaugural Interaction Awards, that theory and practice is evaluated and celebrated, honoring the very best examples of interaction design.

“IxDA is grateful for the enormous support Google is providing in strengthening these very important initiatives,” said Janna DeVylder, President of IxDA. “Google’s commitment to IxDA’s Interaction Awards and the Interaction 12 Conference illuminates the importance of interaction design in creating products and services that fit and enhance the lives of people everywhere.”

To celebrate, the Interaction Awards is extending the submission deadline until October 1st, giving participants one more week to finalize their entries. Interaction 12 conference early-bird registration closes October 31. The Interaction Awards will be presented during the Interaction 12 conference in Dublin. Those interested in submitting work for the awards or attending the February conference can find more information at


Interaction Awards is an initiative of the Interaction Design Association (IxDA), a global community of over 100,000 individuals worldwide dedicated to the professional practice of Interaction Design. Find out how to join your local group and get involved at

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