Lavrans Løvlie literally co-wrote the book on Service Design. He has worked as a design consultant since 1994. Before setting up live|work in London he worked as an Interaction Designer in Norway and Denmark. As a partner in live|work, Lavrans has been lead designer on service innovation projects for Sony Ericsson, Sony, Aviva/Norwich Union, the BBC, airport operator BAA, the Norwegian Knowledge Centre for Health Services, the UK Design Council, Orange, Vodafone, Mustad, Fast, the Interactive Institute in Sweden as well as UK regional development agency ONE North East. Lavrans has also served on the committee responsible for the new British Standard for Service Design. During the last years, Lavrans has lectured and run seminars at the Interaction Design Institute Ivrea (Italy), Köln International School of Design (Germany), Oslo School of Architecture (Norway), University of Art and Design Helsinki (Finland), the Estonian Academy of Arts and Cranfield School of Management (UK).